Letterboxer

An interesting new junk mail campaign recently started in New Zealand. It's called Letterboxer and has been set up by Christchurch resident Andrew Horton.

The idea behind the campaign is simply to make it as easy as possible for people to give up junk mail. As is the case in the UK - and probably everywhere else in the world - most New Zealanders would love to reduce junk mail, but actually making the effort and placing a 'no junk mail' sign on the letter box is often a different matter.

Letterboxer is drastically increasing the number of 'no junk mail' sticker on doors and letter boxes in New Zealand by going door to door and offering them to local residents - for free. The project has made a promising start. At the moment roughly one in ten households in New Zealand has a 'no junk mail' sticker. So far, the Letterboxer volunteers are increasing this number by up to 57 per cent.

In time the project will also paint an interesting picture of how successful it has been in reducing junk mail. The Letterboxer website shows all the streets that have been visited by volunteers and gives statistics about for instance the number of doors they have knocked on, the number of stickers given out, the 'conversion rate' as well as the amount of junk mail saved.